Making a Difference

Feb 26
2010

***Please add your thoughts/comments below.

Many analysts claim that an economic recovery is in process. That should be good news, but a lot of small businesses are still struggling. In fact, many business owners are re-thinking their go-forward strategies. Many are becoming more conservative than ever and getting creative about deploying resources. This is where technology can make a huge difference.

Technology was supposed to create efficiencies and improve productivity – at least in theory. Can you honestly say this is true in your business? Perhaps in certain areas, it is true. Communications for example: Email and mobile phones have lived out that promise. However, if not managed properly; email, chat, mobile calls, texts can all work against you without a sound strategy (I’ll save that for a future article).

How about company knowledge. Still using paper files? Can everyone in the company easily lookup accurate and up-to-date customer order information?

I’d like to spotlight this topic of company knowledge management. What if you could easily index all the proprietary knowledge that each employee has in their heads or in their “My Documents” folder? It is entirely possible using some new tools by Google.

I’d like to invite you to our very first Webinar on this topic. I’d also like to hear your thoughts about how technology has (or hasn’t) helped efficiency in your business.  Please post your comments below.

As always, please feel free to forward this to anyone who you think would benefit from the conversation.

Measuring Website Effectiveness

Feb 10
2010

How is your website working for you?

Most companies are not sure about their ROI (return on investment) when it comes to the Internet. There are a variety of tools available for measuring your website effectiveness.

Google Analytics is one example of tracking that can help you find the strength and weakness of your website. It is important to understand if and how your site is being found. What happens when someone gets there and are they taking the steps to contact you? Once you understand the “how”, you can make a plan to improve your online presence.

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Tip posted by Kim Niccolai from DJD Marketing, Inc.