Most companies are not sure about their ROI (return on investment) when it comes to the Internet. There are a variety of tools available for measuring your website effectiveness.

Google Analytics is one example of tracking that can help you find the strength and weakness of your website. It is important to understand if and how your site is being found. What happens when someone gets there and are they taking the steps to contact you? Once you understand the “how”, you can make a plan to improve your online presence.

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Tip posted by Kim Niccolai from DJD Marketing, Inc.